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BRINGING ONE OF THE WORLD’S MOST IMPORTANT PLATFORMS FOR MEN’S CLOTHING & ACCESSORIES TO ONE OF ASIA’S MOST ICONIC LUXURY DEPARTMENT STORES. WE HAVE INVITED PITTI UOMO AS OUR GUEST CURATOR FOR THE SEASON IN CELEBRATION OF ITALIAN CRAFTSMANSHIP. JOIN US FOR AN EXCLUSIVE POP UP AND DISCOVER THE ARTISTRY OF TAILORED CURATION.

FantasticClassic

FEATURED BRANDS

  • FEATURED BRANDS
  • BORSALINO
  • BRUNELLO CUCINELLI
  • DOUCAL’S
  • ETON SHIRTS
  • FOX UMBRELLAS
  • HERNO
  • PAUL & SHARK
  • PIACENZA 1733
  • STEFANOBIGI MILANO
  • TATEOSSIAN

A selection of iconic made in italy brands and the highest expressions of international tailoring. It is a journey where the lines and codes of the classic wardrobe are updated through a creative vision of the outfit.

Click here for Your Guide to Being a Modern Day Gentleman
FuturoMaschile

J∞QUALITY FACTORY BRAND PROJECT BRANDS

  • J∞QUALITY FACTORY BRAND PROJECT BRANDS
  • BALANCIRCULAR | MARUWA KNIT
  • GOODPEOPLE GOODSTITCHING GOODPRODUCT | MARUCHO
  • IN-A KA-DATE | SUNLINE
  • KISUKÉ | ITO MEDIAS
  • TECLOR | SANTEITRENTA SETTANTA | DAIICHI KNIT MARKETING
  • UCHIDA DYEING WORKS

  • HENDERSON
  • JOHN SMEDLEY
  • REGAL SHOES
  • SUNSPEL

Futuro maschile presents its journey through the most advanced looks in contemporary menswear – from technical jackets and coats to tailored trousers – it is a section that reinvents itself at each edition to showcase the effortless looks of informed and cutting-edge menswear.

Click here to uncover the must-haves that define enduring style
IGoOut

FEATURED BRANDS

  • FEATURED BRANDS
  • ELLIKER
  • FLOWER MOUNTAIN
  • GOLDWIN
  • HERNO LAMINAR
  • NORDA

A new lifestyle perspective where nature-related sports meets the most advanced stylistic research. I Go Out is the section of the fair that interprets contemporary trends in outdoor looks – all things that dialogue with the city and cutting-edge fashions.

Click here for Your New Outdoor Gear Inspiration ft. Pitti Uomo
IGoOut

FEATURED BRANDS

  • ELLIKER
  • FLOWER MOUNTAIN
  • GOLDWIN
  • HERNO LAMINAR
  • NORDA

A new lifestyle perspective where nature-related sports meets the most advanced stylistic research. I Go Out is the section of the fair that interprets contemporary trends in outdoor looks – all things that dialogue with the city and cutting-edge fashions.

Click here for Your New Outdoor Gear Inspiration ft. Pitti Uomo
FantasticClassic
  • BORSALINO
  • BRUNELLO CUCINELLI
  • DOUCAL’S
  • ETON SHIRTS
  • FOX UMBRELLAS
  • HERNO
  • PAUL & SHARK
  • PIACENZA 1733
  • STEFANOBIGI MILANO
  • TATEOSSIAN

A selection of iconic made in italy brands and the highest expressions of international tailoring. It is a journey where the lines and codes of the classic wardrobe are updated through a creative vision of the outfit, aligning models and combinations with modern needs and aspirations.

Click here for Your Guide to Being a Modern Day Gentleman
FuturoMaschile
  • J∞QUALITY FACTORY BRAND PROJECT BRANDS
  • BALANCIRCULAR | MARUWA KNIT
  • GOODPEOPLE GOODSTITCHING GOODPRODUCT | MARUCHO
  • IN-A KA-DATE | SUNLINE
  • KISUKÉ | ITO MEDIAS
  • TECLOR | SANTEITRENTA SETTANTA | DAIICHI KNIT MARKETING
  • UCHIDA DYEING WORKS

  • HENDERSON
  • JOHN SMEDLEY
  • REGAL SHOES
  • SUNSPEL

Futuro maschile presents its journey through the most advanced looks in contemporary menswear – from technical jackets and coats to tailored trousers – it is a section that reinvents itself at each edition to showcase the effortless looks of informed and cutting-edge menswear.

Click here to uncover the must-haves that define enduring style

HAPPENINGS in-store

SUNLINE
MADE-TO-ORDER& HAND SEWING
DEMONSTRATION

Specialising in tailor made, handwound fabrics, learn from expert craftsmen from Sunline who demonstrate the art of hand sewing techniques to create long-lasting garments along with made-to-order services.

RSVP
SUNLINE

UCHIDA DYEING WORKS
DYEING DEMONSTRATION

With more than a century of craftsmanship mastery, Uchida Dyeing Works is dedicated to creating textiles with purpose through their special dyeing process. Marvel at their signature dyeing method and a one-of-a-kind folding dough technique in store.

RSVP
UCHIDA DYEING

BALANCIRCULAR CUTTING WORKSHOP WITH MARUWA KNIT

Maruwa Knit uses the world's one and only circular knitting machine, Balancircular®, to create a unique textile halfway between woven and knitted fabrics with excellent elasticity. Test your handicraft with Maruwa Knit to create coasters and placemats using their signature material.

RSVP
BALANCIRCULAR

MIZUHIKI PIN WORKSHOP WITH ITO MEDIAS

Join the renowned knit manufacturer, of more than 90 years, to refine your craftsmanship at their Mizuhiki pin workshop. Learn to create traditional pins featuring an intricate japanese knot techniques.

RSVP
MIZUHIKI PIN

5 OCT, 2024 | 4:00-4:30pm

TALK BY J∞QUALITY FACTORY BRAND PROJECT ADVISOR - HIROFUMI KURINO

Mr. Hirofumi Kurino, advisor at J∞QUALITY FACTORY BRAND PROJECT and the co-founder of United Arrows, will deliver an insightful talk about the J∞QUALITY project. Join us in store as he shares insights about the collaboration with Lane Crawford, and the importance of Japanese craftsmanship.

RSVP

*This event was previously scheduled for 2:00-2:30PM and now will be 4:00-4:30PM

5-6 OCT, 2024 | 2:00-8:00pm

STYLING SESSIONS WITH HIROSHI OZAWA

Meet Mr. Hiroshi Ozawa, esteemed stylist celebrated for his prominent work with well-known fashion magazines and global brands. Curate a complete ensemble of selected brands under J∞QUALITY FACTORY BRAND PROJECT through 1-on-1 private styling consultations with Mr. Hiroshi.

RSVP

BRUNELLO CUCINELLI

SARTORIA SOLOMEO

Join us for another exclusive edition of made to measure experience with Brunello Cucinelli's Sartoria Solomeo. The brand's master tailor and design consultant will be pleased to introduce AW24 new options across vicuna coats, suits, blazers and shirts as part of their signature made-to-measure service.

SARTORIA SOLOMEO

HERNO

OUTERWEAR
PERSONALISATION

Brings together technology, craftsmanship and high-quality materials, Herno has redefined made in Italy luxury fashion for decades from its initial offering of functional raincoats and cashmere coats to the introduction of lifestyle wear. Upon purchase of any outerwear items, discover a personalisation service that marries practical functionality with cutting-edge fashion.

SARTORIA SOLOMEO

DOUCAL'S

FOOTWEAR
MADE-TO-ORDER

Combining traditional techniques with contemporary needs, Doucal's safeguards the handmade concept of footwear making. Explore a made-to-order service for loafers and derbies with antique finishing options and initial personalisation that showcase Italian workmanship at its best.

DOUCALS

ETON SHIRTS

SHIRT
MADE-TO-MEASURE
MADE-TO-ORDER

Made with the finest materials, Eton Shirts has focused on perfecting the dress shirt for nearly a century through craftsmanship and a style fit for all occasions. Consider a made-to-measure/ made-to-order offering with custom collar and cuff options that inspire confidence through taste.

ETON

STEFANOBIGI MILANO

TIE & BOWTIE
MADE-TO-ORDER

A family tradition spanning three generations, Stefanobigi Milano continues to share its passion for impeccable taste and meticulous details in creating high quality ties and bow ties. Join us for a made-to-order offering featuring a selection of new seasonal fabrics and customisation options dimensions for silk linings and initial embroidery to dictate your personal style.

STEFANOBIGI MILANO

BORSALINO

LUXURY HAT
MADE-TO-ORDER

With over 150 years of expertise, Borsalino is one of the oldest Italian manufacturers specialising in luxury hats. Crafted in Alessandria, each made-to-order service begins with the appropriate brim style, felt and colour options, hatband selections and an initial engraving on the bow of the hat.

BORSALINO

FOX UMBRELLAS

UMBRELLA
MADE-TO-ORDER

Producing the world's finest umbrellas since the reign of Queen Victoria, Fox Umbrellas is renowned for excellent craftsmanship. From classic wooden handles to those adorned with metal animal heads, the brand's made-to-order possibilities cater to a wide range of tastes and preferences.

FOX UMBRELLAS

PIACENZA 1733

KNITWEAR PRE-ORDER &
PERSONALISED EMBROIDERY

Piacenza 1733 blends artisanal craftsmanship and heritage to create high-quality garments for the modern man. Experience a special embroidery service on selected knitwear and scarves, made consciously in Italy since the early 18th century.

PIACENZA 1733

IN COLLABORATION WITH

SPECIAL THANKS TO

2024-08-22 00:00:00.0