Everyday luxuries are those essential things that elevate an experience from the norm, and often, the things we consume in private are the true marker of our tastes – delicious artisan foods, an evocative scented candle and meaningful artwork. Great bed linen exceeds this desire, making one of the most intimate luxuries, our sleep, even more pleasurable. And Frette bedding really should come with a warning, as once you’ve slept in these sheets, nothing else compares.
Founded in the 1860s, Frette supplied linens to luxury hotels and royalty around the world from the very beginning, and today the house continues this legacy, adding a modern touch to collections that ensures it’s the focal point in even the most contemporary setting.
The company’s new brand director, Andrea Warden, has worked at the highest calibre of homeware companies, from British firm Heal’s to luxury stalwart Harrods, but fell in love with the company at first sight… or should that be sleep. “The first night I slept in Frette sateen, the next morning I said, ‘I never want to sleep in anything else,’” she admits. And her focus is to ensure Frette is as timeless for the next century as it has been in the last. She says, “We are constantly looking at ways to innovate our weaving and embellishment but never in sacrificing the quality.”
The stresses of modern-day life mean that many people struggle to get a good night’s sleep, so Frette makes the bedroom a sanctuary.
